Stop Waking Up at 5 AM Just Because Some Tech CEO Told You To

Stop Waking Up at 5 AM Just Because Some Tech CEO Told You To

It was a Tuesday in October 2021, and I was sitting at my desk at 5:42 AM. I had my overpriced coffee, my journal was open to a blank page, and I felt like a complete and utter failure. I was trying to write a project proposal for a local logistics firm, but instead, I fell asleep mid-sentence. My forehead hit the ‘J’ key. When I woke up ten minutes later, I had twelve pages of ‘jjjjjjjjjjjjjjjj’ and a massive headache. This was my third week of the ‘5 AM Club’ lifestyle, and I was miserable.

We’ve all seen the YouTube thumbnails. Some guy in a minimalist apartment tells you that if you aren’t up before the sun, you’re basically flushing your potential down the toilet. They talk about ‘winning the morning’ and ‘undisturbed focus.’ But for most of us who work regular jobs and have actual lives, the 5 AM routine isn’t a shortcut to success. It’s a fast track to burnout and mediocre work. Trying to force a 5 AM habit when your body isn’t wired for it is like trying to run a marathon in flip-flops.

The 5 AM club is a cult for people who like being tired

I used to think that discipline was the only thing standing between me and a six-figure side hustle. I was completely wrong. I bought into the hype that the early hours are ‘sacred.’ But here’s the truth: your brain in that first hour of forced wakefulness is like a damp box of matches. You can strike it all you want, but nothing is catching fire. You’re just sitting there, cold and frustrated, waiting for the sun to come up so you can feel like a normal human again.

I know people will disagree with this. They’ll point to Tim Cook or some Navy SEAL who wakes up at 4:30 AM to eat gravel and lift weights. Good for them. But those people usually have chefs, assistants, or the biological makeup of a caffeinated squirrel. For the rest of us, forcing the early start just means we’re exhausted by 2 PM, which is exactly when the real work usually needs to happen. What I mean is—actually, let me put it differently. You aren’t gaining three hours of productivity; you’re just moving your ‘zombie hours’ from the late evening to the early morning. It’s a zero-sum game.

The obsession with the 5 AM start time is less about output and more about the ego of feeling superior to people who are still asleep.

I tracked my output for 42 days and the results were embarrassing

A blue tram is stopped at a station in Kassel, Hessen, Germany, surrounded by lush greenery.

I’m a bit of a nerd when it comes to tracking my day. During my 5 AM experiment, I used a simple ‘Focus Score’ from 1 to 10 to rate my work every hour. I did this for 6 weeks. My average Focus Score at 6:00 AM was a pathetic 2.4. I was mostly just staring at my inbox or reorganizing my desktop icons. However, my score at 9:30 PM, when I’m usually ‘supposed’ to be winding down, was consistently an 8.1.

I spent $200 on a Hatch Restore alarm clock because some influencer said the ‘sunset feature’ would fix my circadian rhythm. It didn’t. It’s just an overpriced nightlight that glows orange. I hate that thing. I eventually threw it in the guest room because the ‘birds chirping’ alarm sound started giving me physical anxiety. Total waste of money.

The data doesn’t lie. For 42 days, I was less productive, more irritable, and I probably drank enough caffeine to vibrate through walls. I was ‘working’ more hours, but the quality was garbage.

It’s a scam.

The part nobody talks about

There is this weird, performative aspect to the early morning routine. I think people who post their 5 AM sunrise on LinkedIn are fundamentally insecure about their actual output. They want credit for the *effort* of waking up because they aren’t sure if their *work* is actually good enough to stand on its own. It’s a way to signal ‘I am a hard worker’ without actually producing anything of value. Anyway, I digress. The point is that your biology is non-negotiable. If you are a ‘night owl’ or even just a ‘standard human,’ forcing an extreme schedule is a form of self-sabotage.

  • Work with your peaks: If you get a burst of energy at 10 PM, use it. Don’t go to bed just because a blog post told you to.
  • Sleep is the actual ‘hack’: You can’t out-hustle a sleep debt. Trust me, I tried.
  • Protect your deep work: It doesn’t matter *when* it happens, as long as it happens.

I might be wrong about this for some people, but I genuinely believe the 5 AM trend has done more harm to collective productivity than social media ever did. We’ve traded quality for the appearance of discipline.

I’ve stopped trying to be a morning person. I wake up at 7:45 AM now. I don’t journal, I don’t do a ‘cold plunge,’ and I don’t look at a sunrise unless it happens to be outside my window while I’m eating toast. My work has never been better. My Focus Score is back up. And most importantly, I don’t fall asleep on my keyboard anymore.

What time do you actually feel like a person? Start there. Forget the rest.

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Roadtrip IJsland | Beste landschapsroutes en reistips voor 2026